“REUP”
Spring 2022
Project Overview
Grounded in sustainable activism, this brand uses screen printing to repurpose second-hand clothing and raise awareness about the destructive impacts of fast fashion. By printing raw industry facts directly onto upcycled garments, the project transforms everyday apparel into portable, educational canvases. The primary objective is dual-purpose: to actively protest mass-production practices while breathing new life into discarded textiles. This concept was inspired by a desire to merge sustainable fashion with wearable advocacy, turning clothing into a catalyst for public enlightenment.
Logo
This is how I reproduced the font “Vertigo” into a custom logo.
Screen PrintDesigned for the primary shirt graphic, this layout integrates a maze texture into the logo to symbolize the intricate, convoluted nature of the modern fashion industry—particularly the hidden challenges of fast fashion. By metaphorically placing upcycled garments within this maze, the design uses screen printing to deliver raw, factual data, acting as a visual guide through the complexities of the global supply chain. This symbolic execution directly supports the project's broader mission: repurposing discarded clothing as a mobile canvas for sustainable advocacy and education.
Mockups
We have the option to utilize any color of ink on the recycled garments to enhance visibility. Even if the words are not as easily readable, they can still serve as a conversational piece, aligning with the primary objective of the project, which is to stimulate discussions about fast fashion.
Blank Mock Up
Front/Back of a plain shirt to show how the screen prints will look.
Reup would hold pop-up events and hold free printings on any garment.
