REBRAND
“Beehive Extracts”
What started as a fun side project to keep me busy during winter break, turned into a real freelance opportunity.
“Beehive” is a THC extraction company that works in close association with local industry cannabis growers. My friends who worked at Beehive gave me some of their merchandise and I thought it would be fun to redesign their logo as a personal exercise.
I challenged myself to interpret their original identity and create something that stood out in the industry to promote their trusted values of being a clean, safe, and thoughtful company so customers would be even more attracted to their products. I presented the owners of Beehive with this rebrand in the spring of 2022, and they are now planning on turning this fun side project into a reality.
![](https://freight.cargo.site/t/original/i/c675d89656a437386c18a06760a272c3652cc1d9d24c949971e5a87e66d7501f/OG-logo.png)
Original Logo
![](https://freight.cargo.site/t/original/i/f92cb0214c4487b68b036387b91819792a2eed8e5d08d8677a4f9111e16ae54d/Screen-Shot-2022-03-24-at-12.23.04-PM-copy.png)
![](https://freight.cargo.site/t/original/i/ab1d2925ec59c2b0729a520a92ca349db129fe2edec451542d09ba00b3dbf088/base-2-copy.png)
![](https://freight.cargo.site/t/original/i/40f77975844fda5f3541449ea62662e0b58f22d64a5eec790228206f86b3765a/p3---final-logo---structure-copy.png)
![](https://freight.cargo.site/t/original/i/b91f571a72f850441c2a6eeee8cf9171579df114429e362b339ed6ae52c0015b/b.png)
![](https://freight.cargo.site/t/original/i/716346d9e539ee4941b4c83778e8dd97b127073b7036df2d15092ef1a61eb150/STICKER-0---MOCK-UP-copy.png)
![](https://freight.cargo.site/t/original/i/b3a0de97d56c112ace9cef7f861f57337836dfc52303d14a88a1fe71b33d66f0/pack-mockup-1v2.png)
![](https://freight.cargo.site/t/original/i/29ccd98da33fa691399b563fad51d04d2c6df22b340f745ce50617d3bf750de2/Gram-mockup.png)
![](https://freight.cargo.site/t/original/i/35766025cc3417350122527a2160bf6cefd21d75fbbd018cd71b029892b08395/17.png)
Rebranded Packaging
![](https://freight.cargo.site/t/original/i/c92cf413f208277c4d71b76e44bcc1570058a82db07cafd7164536b7ed50d081/7.png)
![](https://freight.cargo.site/t/original/i/08a31daa9aefce5a1478a0468898300d405c87c53bf00de54121f97efc67c9d5/4.png)
![](https://freight.cargo.site/t/original/i/878411d7702d162d912828ed18e6955e7a7064a145b3549e6ef9457957520817/9.png)
![](https://freight.cargo.site/t/original/i/5924010be0791174d5eaac1cf204ee24d54f0db4c7b0d220c8a3abd53c2af580/33333.png)
![](https://freight.cargo.site/t/original/i/13aae65e2284b3ddc26507dd296dc195ea3ab08ad9b90e9d2e808e9055e42169/7.png)
Iterations for the different companies that Beehive collaborates with
Example:
![](https://freight.cargo.site/t/original/i/b1f7807ae56bc631a3d716f7fca3987d197a2d86e40dbfe70df5c679db1e9247/IMG_3304.jpg)
Each Iteration would have their own color/effect treatment