Clocks And Dynamic Numbers --> #eye range:2 #eye rollspeed:0.8 #leye range:0.8 #leye rollspeed:0.4 #reye range:0.8 #reye rollspeed:0.4
Winter 2021


“Beehive Extracts”

What started as a fun side project to keep me busy during winter break, turned into a real freelance opportunity. 
“Beehive” is a THC extraction company that works in close association with local industry cannabis growers. My friends who worked at Beehive gave me some of their merchandise and I thought it would be fun to redesign their logo as a personal exercise.
I challenged myself to interpret their original identity and create something that stood out in the industry to promote their trusted values of being a clean, safe, and thoughtful company so customers would be even more attracted to their products. I presented the owners of Beehive with this rebrand in the spring of 2022, and they are now planning on turning this fun side project into a reality.

Original Logo

Behind the scenes of rebranded logo

Rebranded Packaging

Iterations for the different companies that Beehive collaborates with


Each Iteration would have their own color/effect treatment