CONCEPT RESTAURANT
“Krolik Mechta”
For this project, I was challenged to design a conceptual restaurant for the randomly assigned country, Russia. Drawing from Russian folklore, I infused a rabbit hole of stories that weave together to reflect Russia's identity. I was able to showcase a lot of my skills on this project from branding to illustrating and curating spaces. I named this restaurant "Krolik Mechta" which translates to Rabbit Dream in Russian and dedicated this whole project to my very own pet rabbit 🐰
![](https://freight.cargo.site/t/original/i/242f23f9e99cee4dc80956cced8978fb066602f403929b319cebb766ee0070aa/LOGO.png)
Logo
I mainly use just the wordmark throughout this project, but the mandala in the background captures the embellished style of old fairy tales I wanted to convey with this resturant.
![](https://freight.cargo.site/t/original/i/6451b2b8ce011cf06399f9d08edaf4c0e1e9a75fa611f930c731f361dc4ca961/MOOD-V2-copy.png)
Mood Board
Researching this project was a lot of fun, I found some really cool old stories and some brilliant russian art. I noticed how detail oriented the things I foud were and that sparked my first idea to crerate a profound sense of pattern for this restaurant.
![](https://freight.cargo.site/t/original/i/f071765c52c311eb930ae11989ba143202c648c3abfc015473ea0cd78c4d6aa0/1.3.png)
![](https://freight.cargo.site/t/original/i/329b43ed0aded82280bf9a7d980b4ad633f35107a186796e6e779af97c8e738d/1.32.png)
Fonts & Colors
![](https://freight.cargo.site/t/original/i/0b898766f70d5c449466f91f43ecb0a9ba049ed7590e186df15238778532dd52/Wordmark-v1-copy.png)
Wordmark v1
![](https://freight.cargo.site/t/original/i/7f4d468d1cdb92f1635aa857fb35dc2a2f2a308fd88f8884bd0b6579014cbd23/Wordmark-v2-copy.png)
![](https://freight.cargo.site/t/original/i/b7635ad4447dad8286223b38d17fbc299cc3e9aefe8e90964402d12fe8a3e73d/Wordmark---Caviar-copy.png)
Wordmark v2 & v3
![](https://freight.cargo.site/t/original/i/836e16596ed1240373410789dc5a65e5025183e968a44e543f6454854ed09ea6/4.png)
Custom Pattern
I felt this restaurant really needed a pattern to have as an accent in certain settings. I saw a lot of amazing patterns in my research and challenged myself to create a pattern from the russian spelling of the name, “Krolik Mechta.”
![](https://freight.cargo.site/t/original/i/d2bdd0f31f74cea58bdf7a8f1896198b2bd1c8f43527ff754b77ca139aa29d4f/Menu-front-copy-2.png)
![](https://freight.cargo.site/t/original/i/e52a292636775555c3c971c19f5ec2236d3ab4202ae0778ed5bfdd835526b6ac/Menu-back-copy-2.png)
Menu
I spent quite a bit of time on getting this menu to stand out, but I was finally able to dial in a color palette that worked together. This menu eventually got me hired at my curent job with The Take Out Times where I create menus for resturants all over the US and Canada. If I were to change anything from what I know now bout making menus I would fix some spacing issues and see what aligning the entire text would look like, but for my first menu ever I’d say I did okay! 💫
![](https://freight.cargo.site/t/original/i/541380bb84700a95146492c714106bd72b34918b67e1d7589630a5f3c6a1b1da/Louis-V-copy.png)
The illustrated rabbits in this design are inspired by my beloved rabbit, Louis V.
I've always wanted to put him into a design, and I saw this as his perfect opportunity to shine!
![](https://freight.cargo.site/t/original/i/3d35851a0ea423862cd6afb34362e5fb4a8d380067c2a5bec25fae20a23435f0/5.png)
![](https://freight.cargo.site/t/original/i/4096604a5b0e2a1719b574110ecd96534602928465f8f49488d25002c0eda025/3-52.png)
![](https://freight.cargo.site/t/original/i/72f912fd787bc7ed32dc0c7df0f3e43b79fd3d8a05f2ed8a13eb2c91ceb126ec/3-5.png)
![](https://freight.cargo.site/t/original/i/ce9883f6df3484b47de71bcacaf04a51db7b0d6a423b69d007c302efa8e4f654/mandala.png)
The Mandala
![](https://freight.cargo.site/t/original/i/e353d62e6c984ca85ee2901e8d193c21b39702018d21cbde794f75ac067e4dbc/Biz-Card-v2-Font.png)
![](https://freight.cargo.site/t/original/i/184bdc4dc27ac88849f8991cb85af17f6abaf76438cead947b2134da05295b43/Biz-Card-v2-Back.png)
![](https://freight.cargo.site/t/original/i/7e4795dc47c42e8254ed400fbe62c0012486f52e2599b4324fe6d887206d105a/Biz-Card-v1-Back.png)
![](https://freight.cargo.site/t/original/i/b13b7c26a84a864ea5cbe475d99aee660a1f105006be1773c560a08ca0e2213f/Biz-Card-v1-Front.png)
![](https://freight.cargo.site/t/original/i/145460e1592d3f859226ab0f18eec45812fbef08c2ef6a95389cfefc1782e838/Letterhead.png)
![](https://freight.cargo.site/t/original/i/1a255d35d52aaea27e40049e6ef7a48bbcf98992d7797afa3254f29f29d95cc8/Store-Front---Main-Sign.png)
![](https://freight.cargo.site/t/original/i/d12935261a9dda65e5f644b2b0097a835b7ae6e0309a058a7ca954fd2529d9c2/STORE-FRONT.png)
Storefront
I wnted this building to be able to stand out on any block and the green paint with a gold plated door would certainly do the trick to get customers attention.
![](https://freight.cargo.site/t/original/i/7731a4c9c0b07000ffd58e893a9a286f22f7b610ad960585525a74a2243d1caf/WEB-LAYOUT-FINAL.png)
![](https://freight.cargo.site/t/original/i/a7f018aae8a21a7590e26c763b89d06468fdf81135eb315cb16c016a30b90b42/IG-HOME.png)
![](https://freight.cargo.site/t/original/i/8235affce1291e9235199c3b519a22e9ffaa0cc355b578a4df19456432aa8e4e/IG-STORY.png)
![](https://freight.cargo.site/t/original/i/9e1fc80f4764af03f8ef2d9eca77cad596841e8570c03affa3ba593ce43877b6/IG-POST.png)
![](https://freight.cargo.site/t/original/i/95d4a9d68fe30f960693552b9a29b30b80a93db85dcd740b493aa0b482124329/T-Shirt-v1-Front-.png)
![](https://freight.cargo.site/t/original/i/17ddbd486ffc20716cf654e780daa22f23493aeed8a69be01c1f907f65668811/T-Shirt-v1-Back.png)
![](https://freight.cargo.site/t/original/i/590bc88350ba0d99a6cad947014cb39bab3981b80312273c24c82ffedf43ecda/Longsleeve-Tee.png)
![](https://freight.cargo.site/t/original/i/3bee0d5e3348a94b0e9d887d3be253bea7d19de84cb1240c06d7ad1748d8be47/Hoodie.png)
![](https://freight.cargo.site/t/original/i/988ff9593c6bdcd0df179fe9549b3258ca9586a89316137a6afe1ab759c78a7a/T-Shirt-v2.png)
![](https://freight.cargo.site/t/original/i/cad130f3c8de5c31693addfee3b293a55c6c56a66afb801c16df21c64e6e2566/T-Shirt-v3.png)
![](https://freight.cargo.site/t/original/i/cb4db1d888edaffbd84479806cf4149dd666e4422e53333af5f00cec6aa6985a/T-Shirt-Front-v3.png)
![](https://freight.cargo.site/t/original/i/d8e42adbdf5db20b6d4a377a41ed8123229ff3fcd59ddad854158ab56de05d16/paper-bag-copy.png)
![](https://freight.cargo.site/t/original/i/8dced1243bd2c81c5acfb0f1b6f3792964f0cd095ea652c78b6885b4fd6250f1/Krolik-mockup-3-copy.png)
![](https://freight.cargo.site/t/original/i/4e54bc7d586216c1bb644b3560698c957d29ee77bf7801ae1d483ade034ba246/Krolik-mockup-2-copy.png)
![](https://freight.cargo.site/t/original/i/054deed52414d86b80e1c0e85cce5862505dc3df6e9e2de550fe0caa9668e642/Krolik-mockup-1-copy.png)
A.I. Renders of Krolik MechtaMy ultimate goal for this whole roject was to craft a time capsule that celebrated the deep heritage of Russia. By fusing folklore, architecture, cuisine, and interactive experiences, I gained an appreciation for Russia's identity. Curiosity and Exploration led to my understanding of the rich tapestry of cultures that make our world so beautifully diverse.