PUBLIC TRANSIT
“IUGO”
I'm extremely interested in the Japanese high-speed transportation system, “Shinkansen“ and have wondered what one would look like in the US.
Creating this brand allowed me to conceptualize a revolutionary hyperloop train system that interconnects every major US city.
"IUGO" is taken from the Latin word's definition, "to bind together, connect, or couple," which encapsulates the essence of its mission and values.
AI mockups of Iugo
